Work with me

Finding the story is only the beginning.

I work with brands, founders and businesses to uncover the stories worth telling, understand why an audience should care, and turn those ideas into intelligent, engaging content.

Sometimes that means developing the overarching editorial strategy. Sometimes it means writing the story, producing the video or shaping the newsletter. More often, it’s both. You don’t hire me because you need content. You hire me because you need to know what content is worth making.

Editorial &
Content Strategy

I help brands find their editorial point of view: the stories, ideas and conversations that connect what they know and do with what their audience actually cares about. This can include: editorial strategy, content pillars, audience strategy, editorial calendars, channel strategy, content concepts and campaign development.

Editorial Direction & Content Production

From a beautifully researched long read to a Reel, the format should always serve the story, not the other way around. I conceptualise, write, edit and produce content across words, visuals, video and audio. This can include: articles, newsletters, interviews, social content, scripts, short-form video, podcasts and audio.

Thought Leadership &
Founder Storytelling

I work with founders, executives and experts to find the ideas, anecdotes, opinions and expertise hiding inside what they already know—and shape them into intelligent content people actually want to consume. This can include: interviews, newsletters, LinkedIn and social editorial, scripts, video and audio content.

Editorial Partnerships & Fractional Editorial Direction

I work with selected brands on an ongoing basis, providing senior editorial direction without the need for a full-time editorial director. Think of it as an experienced editorial director plugged into your existing marketing, brand or creative team.

Special Projects

Have something bigger in mind? I work on launches, publications, festivals, events, new content platforms, editorial campaigns and other projects that need strong ideas at their centre and someone who can take that idea from concept through to execution.

Don’t tell me the story. Let me find it.

There is a huge difference between putting words on a page and creating something worth reading. If you have expertise, a business, a product, a person or an idea you know has more story in it, let’s find the so what?

What Clients Say

“Thanks to you and your team for building our social media community over the past year or so. Thank you for your love of the brand, and general all-round enthusiasm. It is always a pleasure working with you.”
- Ted Baker South Africa

“Danielle is one of the most creative, hardworking and dynamic people I have ever worked with.”
- Ishmet Davidson, Media24

“Dan gives any project strategic focus to conceptualise and implement.”
- Nerisa Coetzee, Media24

“Never seen a social media campaign for a book festival anywhere near the quality of this one.”
- Franschhoek Literary Festival